Today’s Social Media is tricky. According to the Association of National Advertisers, 37% of digital views/ad impressions come from bots and are thus fake. It’s easy for agencies to report on fake activity and many refuse to commit to standardized audience measurement. REAL Fan Engagement with well thought-out moments and events proves much more valuable to fans than large volumes of low value content.
Expanding your reach within your target market and capturing new market share requires multiple platforms in order to achieve that all important “message-to-market match”. This means online, offline, and good old-fashioned, in-person networking. When you get it right, fans realize the difference and turn into true equity for any race oriented business.
No matter what the season - be it race season or a slower period, our programs are perfectly matched to suit the opportunity and the target market. This includes perfectly timed fan and customer group meetings, events, and seminars to keep business moving forward and acquiring new customers.
...and enjoy a number of unique benefits.